Cindy Sewell Hohman is offering a new online art marketing class. She is working in partnership with the LAA, so if you sign up for her class, the LAA gets a commission. This is a win/win: you receive valuable training in marketing your art and the LAA receives a commission. Check it out! Click HERE to view the course. You can sign up for the waitlist and be first in line when the class opens.

More about the course, Create a Marketing Plan for Your Thriving Art Business:
If you are overwhelmed by all of the marketing options for artists and feel like you are spending lots of time on marketing, but just spinning your wheels, then what you need is a marketing plan. After completing Cindy's 6-week course, you will know the steps to take daily, weekly, and monthly to sell more art. You will feel good about marketing your art because you will be creating a plan based on authenticity, rather than doing what everyone else is doing. You will have clarity and confidence about marketing your work. Marketing will go from being something to avoid to being easy to manage. You will sell more work.

This course is developed specifically for the artist who is  ready to:

• Be confident with what you're doing to market and sell your art
• Make informed, strategic decisions for your art business rather than simply following the crowd
• Feel comfortable with promoting and selling your art—not feeling the slightest bit pushy
• Stop struggling with where to start with trying to market your work
• Have a clear direction for what to do now, next week, and next month to sell more work

This course can take you from overwhelmed to successful at marketing and selling your art even if...

• just thinking about marketing makes you want to hide under the covers
• you dislike marketing in general (and even in theory)
• you're just starting out and don't know the first thing about marketing
• you have trouble motivating yourself to do the marketing work you already have on your to-do list
• you haven't made one sale yet

"Everyone who makes any kind of art knows that blissful feeling of falling into the zone: The internal chatter stops, the doubts become so fascinated by what you're doing that even they shut up." Susan Colon.
 
I believe most of us could say that is our experience. We can be having a rough day or dealing with pain and we sit down to create and it all fades to the background.

I think the only time when we can't get into "the zone" is when we begin telling ourselves that we are not good enough. You know the voices. They say, "Why aren't I selling my art? I didn't get juried into that show, so I guess I'm not as good as I thought." And on and on.   We defeat ourselves as artists and take away the joy that it brings to us when we demean our work and ourselves. We lose the whole point of why we make art-for the satisfaction and fulfillment we experience when we drop the paint on the paper, or capture an incredible scene with our camera, or work the clay between our hands, or whatever art medium we work in. And often it results in our slow drift away from this creative outlet.
 
So, let us conquer the inner demons and celebrate our art! We create to express ourselves. Some will like it, some won't. But what really matters is that we immerse ourselves into this love of ours. To create is to be alive!    -Anne